To make a website easy to locate over the internet we first need to know how searchers find specific websites to begin with. The answer is with the help of a search engine like Google or Yahoo! Now, to accomplish our task of making our site easily locatable we need to improve the search engine ranking of the website. Whenever a person types in keywords as search terms, these words are sorted according to their relevance among all of the internet pages out there. The pages with the most relevance will be listed first.
Knowing this, you can see why keyword research should be done efficiently for your website and keywords that closely associate the content of your website should be chosen. This is the most important task of internet marketing.
Keyword research builds the framework over which the rest of the website is dependent. The next process includes link building for the website. In this we link the website to other websites that use similar keywords. This increases our exposure by visitors following the links between both sites. The advanced link building technique is one of the best practices followed being that search engines will crawl sites and see the relevance to the links. This increases your search engine ranking associated with these keywords, which hopefully in turn will increase your page rank.