I found this latest dNeero survey on brand loyalty interesting. As a frugal shopper I try to buy the cheapest products whatever the brands, however there are certain brands I will not buy. I will not buy certain washing powder brands as I was allergic to them as a child. I will not buy Siemens products as in a previous job they were our competition. I do not see myself as having brand loyalty but this has made me realise that although I think I always go for the best value for money, perhaps I am not.