Wednesday, March 23, 2011

Promoting a Business

In this tough economic time, running a small business can be difficult. I am lucky, I have regular customers and it has been a long time since I have had to look for work as it just keeps finding me. However, when you first set up, this does not happen and in some businesses you have to be continuously looking for new business. I know a few new businesses that are struggling at the moment and looking for ideas to promote themselves. One has gone down the promotion item route and has just got some biodegrable notebooks with logo printed They do look great and should help to bring in some new customers. The other has been rather more extravagant and employed a marketing company. Hopefully this will work out for them, but it is an expense that I would be reluctant to risk at the moment, as there may just not be a market out there at the moment.

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