I am involved with the PTA at the children's school and we are always looking for new ways to raise money. Something that has interested me is the fact that we raised a lot more money this Christmas both through new events and changing existing ones. I have been analysing this in light of my business and seeing whether I can take away any ideas.
Firstly, we had an extra fund raising event and it made sense that made some money. however, it could have taken away form the money raised in the other events but it did not. This just highlighted to me that if I keep writing new material then I will appeal to more buyers and should be able to make more money. The events we always run also made more money this year. With people worse off then this was an interesting situation. We did advertise slightly differently, but we seemed to have less people attending the one event but it made more money. We did have some new ideas and that could have been the reason. It seems that perhaps having new ideas of ways to raise money could be successful, it is just a matter of being able to be inventive enough to do this. There must be other ways around that I could make money for my business too, but I just need to find them.